Glossary — Arvyn Docs

Several ordinary words are used in a specific way throughout this documentation. Where a term here disagrees with the same term elsewhere in the industry, this page is what the product means.

Qualification#

ICPideal customer profile: A written standard describing shape, problem, trigger and exclusions — not a saved search. It is what a qualification argument is held to. See ICP.
Qualification: The decision about whether an account should be contacted now, and on what grounds. Produces one immutable decision record.
Deliberation: The adversarial pass the engine runs over its own proposal before committing: propose, challenge, revise. See the deliberation.
Disposition: The outcome of a qualification: qualified, held or rejected. Distinct from tier, which describes effort rather than outcome.
Held: A disposition meaning the case is plausible but a specific condition is unmet. The unmet condition is written down, and the account reopens automatically when it is satisfied.
Confidence: How much the engine trusts its own verdict after the challenge. Used for exactly one thing: deciding whether a human reviews before sending.
Autonomy threshold: The confidence level above which messages send without human approval. A-tier accounts always require approval regardless. See thresholds.
Score: A 0–100 summary of how well-supported the case is. Used for ordering a screen, not for deciding priority — priority comes from the contact-by date. See scoring.
TierA / B / C / D: How much human effort an account currently earns. Recalculated as evidence changes; not a permanent grade. See tiering.
Contact-by date: When outreach stops being timely, derived from the estimated window length. The field to sort a work queue on.

Signals and evidence#

Signal: An observable, dated, attributable, sourceable event suggesting a company’s situation has changed. Not an inference and not a purchased score. See signals.
Signal family: The category a signal belongs to — hiring, funding, leadership, expansion, tech change, commitment, distress. Determines decay rate and how it counts toward stacking.
Evidence: A signal bound to a claim, a source and an observation date. The only thing allowed to influence a verdict. See evidence.
Claim: The specific assertion an evidence record makes, in one sentence. Not a summary of the source — the thing being asserted.
Citation: Source type, URL where one exists, and observation date. No claim exists without one.
Strengthstrong / moderate / weak: How directly the source supports the claim. Not how important the claim is. A dramatic claim from a vague source is weak.
Stacking: Several signals from different families overlapping in time. Cross-family only — repeats within one family reinforce that family rather than counting separately. See stacking.
Decay: Continuous loss of weight as evidence ages, at a half-life set by family. Not an expiry cliff.
Superseded: An evidence record replaced because its source changed. Retained, not deleted, so past decisions can still be read on the evidence that existed at the time.
Buying windowwindow: The stretch of time in which a company is actually capable of buying. The thing the system exists to detect. See the buying window.

Sending#

Campaign: A container holding an audience query, a sequence, a sending identity, a send window and stop conditions. Not a list of contacts — accounts enter and leave as their qualification changes.
Step intentopen / substantiate / redirect / close: What a sequence step is permitted to do. Constrains generation, so a follow-up cannot be the first message again with a bump on top.
Send window: The recipient-local hours and days sending is permitted. Resolved from the account’s region, never from your timezone or the browser’s. See send windows.
Warmup: The period during which a new mailbox builds sending history before it may carry campaign traffic. Cannot be skipped or shortened. See warmup.
Ramp: The fixed increase in permitted daily volume after warmup completes. Not editable — capacity comes from more mailboxes, not higher caps.
App password: A provider-generated credential used for the SMTP connection, revocable independently of the account password. The only supported authentication method. See connecting a mailbox.
Suppression: A permanent, workspace-wide block on contacting an address or domain. Survives campaign deletion, list changes and re-qualification.
Classification: What a reply meant — interested, not now, wrong person, not interested, out of office, bounce. The unit the learning loop runs on; a raw reply count is not.
Learning loop: Outcomes returning to the component that produced them. A wrong-person reply is charged to reachability, not to the copy. See the learning loop.
Tracking: Open pixels and rewritten links. Off by default, because sending without them is associated with substantially more replies. See why tracking is off.

Meetings#

Dossier: A cited research brief on one company, written toward a conversation, with a fixed six-section structure and an explicit list of what could not be established. See dossiers.
Focus: A parameter steering how deeply a dossier digs in one direction — operations, finance, technology. Changes depth, not scope.
Cue: A short prompt Sonar surfaces during a live call: a missing qualifier, a walked-past objection, a contradiction, a commitment. See cue types.
Walked-past objection: A concern the buyer raised that the following turn did not address. The highest-value cue the live coach produces.
Practice room: A timed voice rehearsal against a buyer built from a dossier. Grounded — the buyer can only assert what the cited record supports. See the practice room.
Grounded persona: A rehearsal buyer whose every stated fact traces to an evidence record, listed in grounded_in. Where the record is silent, the persona is vague rather than inventive.